So, definitely reacted to the momentum as the song just became a force of nature. It quickly went into Today’s Top Hits, which is our largest playlist.
But as we watched the momentum grow, the chatter grow, the streams grow, we definitely adjusted our support accordingly. We supported, and continue to support, Olivia - so she was already in playlists like New Music Friday and Pop Rising and Teen Beats, and many others, as soon as the song was released.
Yeah, we definitely started watching it really quickly. But just in terms of how quickly the chatter around this song started - literally as soon as it came out Thursday night - we knew that that fanbase was definitely engaged and latching onto this song.įrom there, do you go into overdrive bumping it up on playlists and adding it to other things? How do you respond to it right away? We’re familiar with Olivia as an artist: Her releases that came out with High School Musical did really well on-platform, and we knew she had an engaged fan base. What was the first time you noticed that something out of the ordinary was happening with “Drivers License”?Īs soon as it came out, we saw the fan reaction to it, and just the immediate chatter around the romantic drama that’s associated with this song - it’s the first thing that popped up.
“ I truly do think this is just a lightning-in-a-bottle moment that sort of brought together a number of factors in a way that they haven’t really been brought together recently,” Spotify’s Global Hits lead Becky Bass tells Billboard. “But I can’t say that the pop audience wasn’t hungry for a big pop song as well.”īelow, Bass discusses Spotify’s reaction to the early success of “Drivers License,” and what previous songs they can compare it to - if any. In a relatively slow-starting 2021 - where the pop world still seems to be regaining its footing following the holiday music rush of late 2020 - the impact of “Drivers License” feels particularly seismic. Olivia Rodrigo's 'Drivers License' Is on Its Way to Being the First Runaway Hit of 2021
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